Braden Hoeppner Braden Hoeppner

Thoughts and quotes that inspire and remind me to live my best every day.

"Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given, than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing."

Muhammad Ali 

"Watch out, because our natural tendencies, the way we are hardwired, will lead us to favor mastery over originality, will lead us to keep going in the direction we are going and try to improve marginally around the edges on what we are already doing. In so doing, we utterly miss opportunities to make a big difference, something brand new and exciting."

Amy Edmonson (as quoted in The Opposable Mind by Roger Martin)


The harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly; it is dearness only that gives everything its value.

I love the man that can smile in trouble, that can gather strength from distress and grow brave by reflection. ‘Tis the business of little minds to shrink; but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death.


Thomas Paine


Profits are like breathing. Breathing is not the goal of life, but it is pretty good evidence of whether or not you are alive.


Max De Pree


I used to use this iceberg analogy. Yes, you stick a flag on the iceberg so that you can see it, and the logo or the symbol is like that flag sticking out above the water. But under the water there’s this massive great bit of ice that’s full of all sorts of applications, all kinds of areas of the brand that still need to be designed.


Michael Johnson

"If we treat people as they are, we make them worse. If we treat people as they ought to be, we help them become what they are capable of becoming."

Johann Wolfgang von Goethe

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."

Theodore Roosevelt

"You’re not here to do just what you’re told," she says. "You’re here to see gaps and to act upon them."

Kirthiga Reddy

"First, the revolutionaries will take your markets and your customers. Next they will take you best employees. Finally, they’ll take your assets."

Gary Hamel from Leading the Revolution

"As you navigate through the rest of your life, be open to collaboration. Other people and other people’s ideas are often better than your own. Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life."

Amy Poehler (quoted in Lean UX)